Man wearing orange-tinted glasses, a gray blazer, and layered necklaces on a blue background.Man wearing amber sunglasses, gray blazer, and layered necklaces against a blue gradient background.

Product Design|Project Manager | Product Strategy

Webflow|AI-accelerated product development

Since 2021
Lisbon & Johannesburg

I

Image - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow Template

Build

Digital Products

That Solve Real

Business

Image - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow Template

Problems

Combining product strategy, project management, UX/UI design and AI-accelerated development — across Webflow, Claude Code, Lovable and Base44 — to build digital products that deliver real business value.

7+

Years professional experience

25+

Projects delivered

5+

Years in digital product & Webflow development

10+

Digital tools & software

My background spans finance, legal, operations, project management and digital product design—giving me a unique perspective on building products that aren't just beautiful, but commercially effective. Explore my experience, selected work and approach.

More About Me →
More About Me →

Core Expertise

From product strategy and UX design to project management, analytics and AI-accelerated development, I help businesses transform ideas into digital products — using the right tool for the job, not just one platform.

Diagram of product strategy cycle including discover, define, develop, prioritise, plan, and deliver stages.
Product Strategy
Product Strategy
01
Click Me!

Define product requirements, explore opportunities and translate business goals into clear product direction, user experiences and actionable plans.

✲ Product Discovery
✲ Requirements Gathering
✲ Business Analysis
✲ Roadmapping
✲ Guidelines
✲ Feature Planning
UX/UI design concept with dashboard, mobile insights, wireframe sketches, color palette, typography, and components.
UX/UI Design
UX/UI Design
02

Design intuitive user experiences through research, information architecture, wireframes, prototypes and scalable design systems.

✲ UX Research
✲ User Personas
✲ Prototyping
✲ Information Architecture
✲ Wireframing
✲ User Interface Design
Laptop showing Webflow design interface with front text about Webflow development services and performance metrics.
Webflow
Webflow
03

Develop responsive, high-performance websites with clean architecture, reusable components and seamless third-party integrations.

✲ CMS Setup
✲ SEO Foundation
✲ Responsive Development
✲ Performance Optimisation
✲ Integrations
✲ Core Web Vitals
Dark-themed laptop, phone, and clipboard showing product delivery dashboard, timeline, and checklist.
Digital Product Delivery
Digital Product Delivery
04

Turn product requirements and designs into working digital products by managing design, development, testing and implementation from concept through launch.

✲ Product Lifecycle
✲ Developer Handoff
✲ QA & Testing
✲ Product Documentation
✲ Implementation Support
✲ Continuous Improvement
Dark-themed project management dashboard with roadmap, project overview, key metrics, and task summary.
Project Management
Project Management
05

Coordinate cross-functional teams, manage stakeholders, prioritise workstreams and keep projects aligned from planning through execution.

✲ Agile Delivery
✲ Project Planning
✲ Risk & Issue
Management
✲ Workflow Management
✲ Stakeholder Coordination
✲ Design &
Development Coordination
AI-accelerated development tools and platforms shown on laptop and phone with key features and logos.
AI-Accelerated Development
AI-Accelerated Development
06

Rapidly prototype design & build MVPs & digital products using AI-powered tools and modern no-code/low-code platforms. and iterative product development.

✲ AI-Assisted Design
✲ AI-Assisted Development
✲ Base44
✲ Framer
✲ Rapid Prototyping
✲ MVP development
✲ Lovable
AI-accelerated development tools and platforms shown on laptop and phone with key features and logos.
Analytics, QA & CRO
Analytics, QA & CRO
07

Track what actually matters, catch issues before users do, and improve conversion with data — not guesswork.

✲ Analytics & Tracking Setup
✲ QA & Cross-Browser Testing
✲ Conversion Rate Optimisation
✲ Google Analytics & Tag Manager
✲ Performance Monitoring
✲ A/B Testing

TOOLS OF THE Trade

15 / DAILY
FIGMA
WEBFLOW
BASE44
LOVABLE
SHOPIFY
NOTION
MONDAY.COM
HTML5
CSS
JAVASCRIPT
ZAPIER
GOOGLE TAG MANAGER
GOOGLE ANALYTICS
META
GOOGLE LIGHTHOUSE

Featured Work

A selection of digital products, websites and platforms I've helped design, build and improve across SaaS, fintech, healthcare and growing businesses.

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Let's Chat →
View all work →
View all work →
01

Business Health Pro

Product Strategy · UX/UI · Product Delivery · Webflow
02

Anywhere Pilates

Website Revamp · Webflow Design & Development

Laptop screen shows a Pilates class website with women exercising and options to explore or book classes.
03

Altitude Travel

Website Revamp · Webflow Design & Development

Laptop screen showing a travel website with a tropical island beach and pier in turquoise water.
04

Gary Rom hairdressing

UX/UI Design · Web Design · Web Development · Information Architecture · Wireframing · CMS · Booking Integration · Copywriting
05

Gary Rom Hair Care - E Com

UX/UI Design · Webflow Development · E-commerce Design · Shopify Migration · Shopify Implementation
06

Gary Rom Man - signature barbershop

UX/UI Design · Information Architecture · Wireframing · Web Design · Web Development · CMS · Booking Integration · Copywriting
07

Jhonny B Foods

UX/UI Design · Web Design · Web Development · Information Architecture · Wireframing · CMS · Copywriting
08

Dear Hearts

UX/UIAI · Assisted Development · Lovable.dev · Copywriting

Website homepage showing companionship service for older adults with two women smiling and drinking tea.
Product Strategy · UX/UI · Product Delivery · Webflow

Business Health Pro
Laptop screen shows a Pilates class website with women exercising and options to explore or book classes.
Website Revamp · Webflow Design & Development

Anywhere Pilates
UX/UI Design · Web Design · Web Development · Information Architecture · Wireframing · CMS · Booking Integration · Copywriting

Gary Rom Hairdressing
UX/UI Design · Webflow Development · E-commerce Design · Shopify Migration · Shopify Implementation

Gary Rom Hair Care - E Com
Laptop screen showing a travel website with a tropical island beach and pier in turquoise water.
Website Revamp · Webflow Design & Development

Altitude Travel
UX/UI Design · Information Architecture · Wireframing · Web Design · Web Development · CMS · Booking Integration · Copywriting

Gary Rom Man - signature barbershop
UX/UI Design · Web Design · Web Development · Information Architecture · Wireframing · CMS · Copywriting

Jhonny B Foods
Website homepage showing companionship service for older adults with two women smiling and drinking tea.
UX/UIAI · Assisted Development · Lovable.dev · Copywriting

Dear Hearts
Contact me

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