Business Health Pro
I took a complex compliance product from business requirements and product definition through UX architecture, interface design, brand creation, marketing website and go-to-market execution.
Project Overview
Business Health Pro was developed to simplify the way businesses monitor their tax and statutory compliance.
The platform brings complex information from multiple sources into a centralised experience, allowing users to monitor their business health, identify potential issues and receive timely alerts.
The project extended beyond the software itself. I was involved in shaping the product experience, visual identity and public-facing digital ecosystem, creating a consistent experience from the platform through to the marketing website.
The Challenge
Tax and statutory compliance is complex, fragmented and difficult for businesses to monitor proactively.
The challenge was to translate this complex underlying data into a simple, intuitive digital product while simultaneously creating a credible brand and marketing experience for a highly regulated and trust-sensitive industry.
The product needed to serve both:
Business Owners
Monitor their own tax and statutory health.
Professional Service Providers
Monitor and manage tax and statutory obligations across their clients.
Role & Scope
- Product
- Product discovery
- Requirements gathering
- Information architecture
- User flows
- Onboarding architecture
- Dashboard UX
- UX/UI design
- Wireframing
- Prototyping
- Design system
- High-fidelity interface design
- Brand strategy
- Visual identity
- Logo design
- Colour system
- Marketing website
- Copywriting
- Content strategy
- SEO foundations
- Analytics
- Social media
- Paid advertising
- Blog content
- Project management
- Developer collaboration
- Product documentation
- Testing & iteration
- Webflow development
- Marketing implementation
Brand Identity
Creating a visual identity for a modern compliance platform
As a new product operating within the complex world of tax and statutory compliance, Business Health Pro needed a visual identity that felt credible and professional without looking dated or overly corporate.
I developed the brand identity alongside the product experience, creating a visual system that could work consistently across the platform, website and marketing materials.
Brand development included
- Logo design
- Colour palette
- Typography
- Visual language
- UI colour system
- Marketing assets
- Social media direction
Information Architecture
Structuring a complex product
I translated the business requirements into an information architecture that organised the product around its primary monitoring areas while keeping navigation and information discovery straightforward.
With multiple data sources, user types and compliance workflows, the platform required a clear underlying structure.
User Flows
I mapped the key user journeys across the product to understand how users would move from registration and verification through to accessing and monitoring their business information.
Mapping the experience before designing the interface
Visual Design
Making complex information feel simple
The final interface was designed around clarity, hierarchy and confidence.
The platform needed to present substantial amounts of compliance information without overwhelming users. I used structured layouts, cards, data visualisation, status indicators and progressive information hierarchy to make important information easier to scan and understand.
Marketing Experience
Taking the product to market
Alongside the platform, I designed and developed the public-facing Business Health Pro website.
The marketing experience translates the complexity of the product into a clearer proposition for prospective customers, explaining the platform's benefits, features and use cases while maintaining the visual language established within the product.
Content & Digital Marketing
I also supported the ongoing digital presence of Business Health Pro through content and acquisition activities.
Outcome
From product concept to complete digital ecosystem
Business Health Pro evolved into a connected digital ecosystem spanning product strategy, UX/UI, brand identity, Webflow development and digital marketing.
The project allowed me to work across the full product lifecycle — from defining how a complex compliance platform should work, through to designing its interface and creating the brand and marketing experience that communicates it to the outside world.
Services Delivered
Product Strategy · Product Discovery · UX/UI Design · Information Architecture · User Flows · Wireframing · Design Systems · Brand Identity · Webflow Development · Copywriting · Digital Marketing · Project Management
Tools
Figma · Webflow · Monday.com · Notion · GA4 · Google Tag Manager · Meta Ads · LinkedIn Ads
