Website Revamp · Webflow Design & Development
A complete visual refresh for a boutique Pilates studio, redesigned and built directly in Webflow.
Anywhere Pilates needed a more modern and polished digital presence while keeping the experience simple for both new and existing clients.
I redesigned the website directly in Webflow, using reusable components and responsive layouts to create a cleaner visual hierarchy and more intuitive experience across the site's core pages.
Role & Scope
- UX/UI Design
- Web Design & Development
- Copywriting
- Interactions
- Content structure
- AI-assisted workflow
The Approach
Rather than taking the original website through a traditional Figma-first process, I designed and iterated directly within Webflow, using components and an AI-assisted workflow to move quickly from concept to finished implementation.
Original website (I designed in 2021)
Redesigned Experience
The redesigned website introduces a more modern, premium and visually engaging identity for Anywhere Pilates, while maintaining the welcoming and personal feel of the studio.
The experience was refined with stronger visual hierarchy, cleaner layouts, improved typography and more intentional use of imagery and whitespace. The new design makes key information easier to discover while creating a more polished digital representation of the studio and its services.
The site was designed and developed directly in Webflow, using reusable components and responsive layouts to create a consistent experience across desktop and mobile.
Outcome
A complete visual refresh that gives Anywhere Pilates a more modern, premium and cohesive digital presence. The redesigned experience makes the studio's services easier to explore while creating a cleaner, more engaging journey across desktop and mobile.
Services Delivered
Website Revamp · UI Design · Webflow Development · Responsive Design · Component Development · Interactions · AI-Assisted Development
Tools
Figma · Webflow ·
The Final Experience
